One of the largest and most underestimated social networks with around 200 million users (and around a $2 billion valuation) is Quora. Quora is kind of a mix between Reddit, LinkedIn, and the late Google Answers. Millions of questions are asked every day on every topic you can imagine (even very obscure ones you won't find on Medium and you'll only find on Reddit) and other members who are knowledgeable in those areas answer them. It's an excellent way to build your brand, drive traffic to your website or videos, and become an authority in your industry.
Your answers could generate anywhere from a dozen views to hundreds of thousands of views. Popular answers to popular questions do get sent out via email digests and updates to millions of members every week and this amplifies your content. Some people can also share your posts to their own Quora profile or their social media pages like Facebook or Twitter to further amplify the reach. Although it was recently removed due to a false spam flag, I had a single answer to a question on Facebook vs. Snapchat that got over 250,000 views on its own. You might not get the viral traffic potential that YouTube can generate but you can get close and the quality of conversions can often times be much higher. It's an excellent example of content marketing driving results.
Eventually you'll build up enough followers that nearly all of your questions will . You can even rank in the Top 10 for topics that you've answered proficiently or be named to the year's Top Writers. And you can be proud that the extra website traffic you're enjoying is a direct result of providing value to other users and helping others in need.
Like anything else, growing your following on Quora and reaping the business benefits is all about standing out and providing value. Yes you need to do both. You can provide the greatest and most insightful content ever, but if nobody knows you exist then it’s all for nothing. On the flip side, if you are a big name on social media but you provide few answers or they consist of a brief sentence answer then you’ll also struggle to generate a significant following. As with most online platforms, it comes down to a combination of content and marketing to become successful.
But don't just take my word for it. Countless digital marketing and social media influencers such as Gary Vaynerchuk, Neil Patel, Guy Kawasaki, James Altucher, Rand Fishkin, Larry Kim, and countless others have been utilizing Quora to further their reach, advertise their businesses, generate traffic, and make sales. If these rich and successful busy entrepreneurs can make time to contribute on Quora, what's your excuse?
If you can't spend the time and effort building up a following on Quora, it may be more productive to look into their paid advertising options. Since Quora ads are not nearly as popular as Facebook Ads, AdWords, Twitter Ads, or Instagram Ads you can usually get a great deal on low cost PPC and CPM. It's worth at least taking a look at it.
Quora is a solid social media / Q & A digital platform that can get your company strong results on its own, but I'd advise using it as more of a supplementary site to your existing social media pages.
Quora Quick Questions = Big Business Branding
I hope you enjoyed this article about utilizing Quora to help build your brand and become an industry authority.
Interested in more articles about social selling and content marketing?
Read My Posts:
- How To Use Social Media For Better Lead Generation
- Tips To Drive More Traffic To Your Website
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