Skip to main content

Boost Business Branding on Quora Quickly


One of the largest and most underestimated social networks with around 200 million users (and around a $2 billion valuation) is Quora. Quora is kind of a mix between Reddit, LinkedIn, and the late Google Answers. Millions of questions are asked every day on every topic you can imagine (even very obscure ones you won't find on Medium and you'll only find on Reddit) and other members who are knowledgeable in those areas answer them. It's an excellent way to build your brand, drive traffic to your website or videos, and become an authority in your industry.



You start your profile by ideally connecting your account to Facebook and Twitter, which helps you to find and connect with your existing friends and followers. You then create and optimize your profile including links to your other social media accounts, blogs, websites, products, or anything else you're looking to promote. You can start a free blog there as well if you want. I wouldn't recommend it over Medium, LinkedIn, or WordPress but it isn't bad and could help get you noticed if you acquire enough followers. Add topics that you're knowledgeable about and search for questions that are being asked. Answer those questions to the best of your ability with original content and include relevant links to your business websites as a resource for additional information. After a few weeks or months and you've built up a proven track record, members will be able to ask for you input directly on specific questions. You don't have to answer them but it's a good sign that you've established yourself in the Quora community. 

Your answers could generate anywhere from a dozen views to hundreds of thousands of views. Popular answers to popular questions do get sent out via email digests and updates to millions of members every week and this amplifies your content. Some people can also share your posts to their own Quora profile or their social media pages like Facebook or Twitter to further amplify the reach. Although it was recently removed due to a false spam flag, I had a single answer to a question on Facebook vs. Snapchat that got over 250,000 views on its own. You might not get the viral traffic potential that YouTube can generate but you can get close and the quality of conversions can often times be much higher. It's an excellent example of content marketing driving results.

Eventually you'll build up enough followers that nearly all of your questions will . You can even rank in the Top 10 for topics that you've answered proficiently or be named to the year's Top Writers. And you can be proud that the extra website traffic you're enjoying is a direct result of providing value to other users and helping others in need.  

Like anything else, growing your following on Quora and reaping the business benefits is all about standing out and providing value. Yes you need to do both. You can provide the greatest and most insightful content ever, but if nobody knows you exist then it’s all for nothing. On the flip side, if you are a big name on social media but you provide few answers or they consist of a brief sentence answer then you’ll also struggle to generate a significant following. As with most online platforms, it comes down to a combination of content and marketing to become successful. 

But don't just take my word for it. Countless digital marketing and social media influencers such as Gary Vaynerchuk, Neil Patel, Guy Kawasaki, James Altucher, Rand Fishkin, Larry Kim, and countless others have been utilizing Quora to further their reach, advertise their businesses, generate traffic, and make sales. If these rich and successful busy entrepreneurs can make time to contribute on Quora, what's your excuse?

If you can't spend the time and effort building up a following on Quora, it may be more productive to look into their paid advertising options. Since Quora ads are not nearly as popular as Facebook Ads, AdWords, Twitter Ads, or Instagram Ads you can usually get a great deal on low cost PPC and CPM. It's worth at least taking a look at it.

Quora is a solid social media / Q & A digital platform that can get your company strong results on its own, but I'd advise using it as more of a supplementary site to your existing social media pages. 


Quora Quick Questions = Big Business Branding


I hope you enjoyed this article about utilizing Quora to help build your brand and become an industry authority.

Interested in more articles about social selling and content marketing?

Read My Posts:

- How To Use Social Media For Better Lead Generation

- Tips To Drive More Traffic To Your Website

Read More Bootstrap Business Below 

Popular posts from this blog

8 Great Jack Welch Motivational Quotes

Words of wisdom from legendary businessman, entrepreneur, motivational public speaker , former CEO of GE, and influential investor Jack Welch: 1)  "Control your own destiny or someone else will." 2)  "If you don't have a competitive advantage, don't compete." 3)  "Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while."  4)  "Face reality as it is, not as it was or how you wish it to be." 5)  "Strong managers who make tough decisions to cut jobs provide the only true job security in today's world. Weak managers are the problem. Weak managers destroy jobs." 6)  "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." 7)  "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."  8)  "Change befo...
Read more

5 Energy Solutions For Your Company

When you are a business owner, you have to constantly look for new, innovative ways to slash your costs. One of the best ways to do this is to look for ways to lower your energy bills. If you can reduce your energy costs, you can use the capital to grow your business and make it stronger. Here are five energy solutions you can implement to improve your business.  1. Use Energy-Efficient Electronics  If your business is using older electronics, you could be wasting a lot of energy. Most newer electronics are much more energy-efficient than their older counterparts. While it may cost you money upfront, in the long-run you will save money by lowering your energy bills when you buy new, energy-efficient electronic devices.  2. Install A Wind Turbine  One of the best ways that you can lower your company’s energy bills is to make the transition to renewable energy. If you install a wind turbine it can drastically reduce the amount of electricity that you have to purchase...
Read more

Readily Reach Out On Reddit For Ridiculous ROI

Reddit is one of the largest social networks / forums that is largely ignored (myself included until recently I'll admit) by the majority of corporations and small business owners alike. It has over 500 Million active users and it is the #4 website in the US (#9 in the world) when it comes to overall traffic. It's an active and growing community that allows access to the coveted Generation Z and Millennial demographics. And now it's more versatile than ever with brand new complete user profiles. With a user base that enormous, it would be tragic not to take advantage of such an opportunity to promote your content and interact with prospects. In an increasingly competitive global marketplace, it would be wise to market your media and build your brand on Reddit. Here are some reasons why: Share Visual Content Like the wildly popular Snapchat and Instagram platforms, Reddit is all about images and video. If your business has a strong visual component, and I would argue most...
Read more