Business Tips

YouTube is an incredibly powerful and still often underestimated platform for versatile digital marketing. Video marketing is getting better and more common every month and it's obviously here to stay. Look at the success of the almost purely visual platforms such as Instagram , Snapchat, Pinterest , Tumblr, and even the recently deceased Vine. Even Facebook and Twitter have been growing much more visual each year, with video becoming more prevalent each day. YouTube may be "old news" to some,  not as shiny and new as Snapchat or Instagram, but it can still be a game-changer. I happen to also strongly believe it has much greater monetization potential, when in the hands of the right marketer. It's a staple for comprehensive digital marketing strategies, but it can also be a primary platform for many successful businesses. Unique and high quality video content is also growing and in further demand. We are all aware that there are many "YouTube Celebrities"...

Once you've reached a certain level of success you can leverage your influence to become a public speaker, columnist, author, or media personality. If you get really big you may even be considered a " Thought Leader " and have your pick of nearly any form of media available. Media outlets like radio, TV, podcasts, webinars, magazines, and newspapers will all be viable options when you've proven that you can generate and grow a large audience. Which media outlet(s) you choose will really depends on the niche you want to carve out for yourself as a media influencer and public personality. Podcasts Podcasts are excellent tools to promote yourself , grow your following, and cross-promote with other media personalities. If marketing gurus like Gary Vaynerchuk, Tim Ferriss, Grant Cardone, and Neil Patel do them every week you can bet they are effective! Obviously you can create a simple podcast early in your business process to use as a valuable tool for producing high qual...

Do you ever feel like you're banging your head against the wall when it comes to marketing your small business?  In today's always connected world, the fact is all brands have to be smarter in the way they look at marketing. There's not a day that goes by that a new marketing technique or tip is dropped in your lap promising you a “ revolutionary way to market your small business ”. Excited by the possibilities you try it out only to find out your business struggles to reach its marketing goals. It's time to stop over- thinking the process & start doing something that's all too natural.  "Approximately 65% of our conversation consist of stories” estimates scientist & writer Jeremy Hsu. Everyday we tell stories about ourselves & others. Stories are in our blood as we've been telling them since the caveman days. We remember & learn subjects best through stories. When it comes down to it, human beings are storytelling animals. Our natural stren...

A big marketing budget is no longer necessary to produce quality video content. Even if your financial resources are limited, you can use the countless benefits of the most efficient type of content when it comes to audience engagement and conversions. You will just have to be creative, do a lot of planning, and pay attention to marketing your videos . Read ahead to get the scoop on how to master video marketing on a shoestring budget.  Plan Ahead  Before you start producing your video content, it is important to have a clear and well- planned video marketing strategy , especially when you are working on a limited budget. Decide whether your campaign will be based on one impactful video or you plan to publish videos regularly. Think about goals you want to achieve and decide which type of video content is best for your particular needs and your target audience. Having a video marketing plan will help you identify all the necessary steps in video production and determine the ar...