Business Tips

YouTube is an incredibly powerful and still often underestimated platform for versatile digital marketing. Video marketing is getting better and more common every month and it's obviously here to stay. Look at the success of the almost purely visual platforms such as Instagram , Snapchat, Pinterest , Tumblr, and even the recently deceased Vine. Even Facebook and Twitter have been growing much more visual each year, with video becoming more prevalent each day. YouTube may be "old news" to some,  not as shiny and new as Snapchat or Instagram, but it can still be a game-changer. I happen to also strongly believe it has much greater monetization potential, when in the hands of the right marketer. It's a staple for comprehensive digital marketing strategies, but it can also be a primary platform for many successful businesses. Unique and high quality video content is also growing and in further demand. We are all aware that there are many "YouTube Celebrities"...

No I didn't hit my head and imagine I was back in 2011. We all know Google+ never materialized into a serious competitor for social media supremacy with its past and current rivals of Facebook , Twitter, or LinkedIn. I'll also admit Google Plus should never be the cornerstone or even a focal point of any sort for any social media marketer. In fact, over the last 6 years I've mostly used G+ as an undiscriminating dumping ground for all of my content. And honestly I could care less about Circles and Google Hangouts.  So why am I writing about using Google Plus marketing to help grow your business? Because it works!! It can help support your digital efforts and it provides a strong ROI (no cost and minimal time). It really comes down to the ease of connecting, minimal time investment, and SEO benefits that G+ can provide. It also fits with my overall theme of using every free weapon at your disposal in an increasingly crowded and competitive social media marketing landscape. ...

Instagram can be a daunting place; there's a huge amount of competition meaning it's easy to put hours of work in with minimal results. However, there are a great variety of tools that can be used to optimize your Instagram strategy , both saving time and leading to quicker growth. Here we outline our favorite 4 tools to supercharge your Instagram page. 1)  Later.com  A huge difficulty with managing an Instagram account in maintaining a regular posting schedule. Creating content is hard enough in itself, but remembering exactly when to post, as well as writing out descriptions and adding tags, can be a real drain on your productivity.  Later.com is an Instagram scheduler that allows you to overcome this problem. You can upload all of your content at a single point in time and set the exact date and time for it to be posted. This also helps with optimizing your posting times as you can see stats on when a picture was posted and how much engagement it received, allowing y...

Every business requires analysis and monitoring of the practices they carry out. Social media networks play a major role in creating business brand awareness worldwide and driving more traffic to the company. This is why it is an essential part of business and marketing that must be monitored to find out its positive and negative impact on the business. Social media can tell you a great deal about your brand, your competitors, and your target market... if you're actually paying attention.  Social media monitoring and listening is crucial for you to get the most out of your digital marketing. Whether it's a small sized business using the social media marketing services or an RAK free zone company formation project using the social media for business success, every business company can benefit from monitoring its social selling strategy  What Is Social Media Monitoring?  The social media monitoring is the business intelligence that sketches a customer response picture in ...

We are already deep into the digital age and we have seen some cool innovations and trends that will be available soon on the market, if you haven't starting using them already. From improved self-driving cars and advanced virtual reality devices , to smart home innovations and mobile industry trends... this year has been very interesting so far.  Constant advancements in technology are bound to improve almost every aspect of our lives. However, it’s time to ask ourselves this: what does this year have in store for businesses? Are there any technology trends that will change the way we operate our companies going forward ?  Luckily, the answer is yes, there are. With a little bit of research, we analyzed the current business technology trends and put together a list of the most impactful ones, so you know exactly what to keep an eye out for this year. Read on, take a few mental notes, and arm yourself with these useful tips. Virtual Workforce Freelancers have been a part of t...

If you're reading this right now, there's a very good chance that you are logged in to your Facebook. No I'm not reading your cache, but I am speculating it through those social media facts that tells us how much this generation is obsessed with all the social media platforms out there. In today's digital world we're all living two lives at once. One on the streets and the other on Facebook, Twitter, YouTube, or other social platforms.  Out of 7.3 billion people in the world, there are a staggering 2.3 billion active social media users on  Facebook , Twitter, LinkedIn, Instagram, Youtube, Google+, Snapchat, Pinterest, etc. in their daily routines. With such massive traffic on these platforms, it only makes sense that marketers have fully embraced these websites to achieve outstanding results. Here are some of the statistics and strategies for 3 of the leading social networks: Facebook Statistics According to Facebook statistics, 72% of all US adults visit Facebook ...

For the last decade I've been asked daily about social media marketing, digital media, entrepreneurship, search engine optimization , retail sales, social selling, and many other topics through various outlets. These business questions come through my website, social media platforms, forums like Medium / Quora / Reddit / Google / Inbound.org, and other outlets. When I have a lot of information to share on a particular subject I'll usually write an in-depth answer in the form of an article here... but I don't always have the time. Sometimes I just give a quick answer, or whatever initially comes to mind without prepping or brainstorming.  It's actually ending up feeling a bit like  hustling entrepreneur Gary Vaynerchuk 's book #AskGaryVee (which I'm finishing now before posting a review), but I've actually been doing this for years with previous businesses. My first Bootstrap Business Blog Blitz was a big hit so I'm going to make this a mainstay on this...