Business Tips

A kindle is a fantastic device that is a must-have for any book lover. You can carry it wherever you go. If you are traveling at night and feel like reading something, you do not need a light anymore, just take out your Kindle and enjoy the ride. A Kindle is designed for consumers, no doubt, who love to read books. But one misconception is that a Kindle is only used for that purpose; reading. Yes, you can read on it as much as you want too and whatever you want to, but that is not all that a Kindle has to offer. There are also multiple features a kindle provides, that business and corporate users will find very useful. The original Kindle came out in November 2007 as a source where people can read e-books. In 2011, Amazon launched its own Android- based tablet computer to compete with Apple’s iPad. Many other Kindles have come out since then that provide a variety of features such as the ability to stream TV shows and films. Amazon won the tablet wars, and is it really a surprise thoug...

Now that you've decided on your business focus,  started creating exceptional content , and started leveraging your social media networks to build an audience... you're ready to begin monetizing your new digital media. This is a subject of some debate for many media producers. It really depends on your perspective when to start monetizing your sites. Some people don't want to monetize their media in the beginning of building a brand for fear of losing readers / viewers / subscribers with of customer-repelling ads in return for a small amount of income ( think Mark Zuckerberg in Facebook's infancy). I certainly respect that outlook and agree that it should be seriously considered depending on your target audience.  My opinion, however, is that implementing a monetization system and plan early on in your business development will: a)  Give you valuable data you can analyze including a baseline for revenue and what income channels are most successful b)  Avoid shockin...

Pinterest is on a mission to pump new lifeblood into Social Commerce! Born in 2010, Pinterest has today over 100 million of subscribers, 55% in the United States. As we all know, Pinterest is a social platform based on images. Pins can instantly get the attention of users and drive them to check out their links. Thanks to this, users can connect with commercial intent, not only to watch to the photos their friends and family pinned. In fact, people often browse Pinterest for ideas, like what to wear in a particular occasion or how to plate food. And when they find stimulating inspiration, many times it leads them to something they would like to buy. That is why Pinterest is the ideal social media to advertise products and services with a strong visual impact such as clothing, crafts or tourism.  According to the results of a study Pinterest conducted with its partner Oracle Data Cloud , 93% of active pinners use this social media to plan for purchases and another 87% have made a ...