Read PART 1 First Welcome back to the Bootstrap Business complimentary guide to getting certified in Google Analytics. So far it's been a great free certification course with plenty to apply to your daily tasks in digital marketing, website development, and more. You'll come away from this course with more than just an industry recognized certificate. You'll enhance your overall understanding of digital marketing and maximize the ROI of your future campaigns. Creating A Measurement Plan: 1) Record business and marketing goals 2) Determine strategy to support goals 3) Determine metrics to be KPI: Key Performance Indicators 4) Determine how to segment data 5) Choose targets for KPI Create Implementation Plan: 1) Define business needs 2) Record technical environment of your business 3) Create Implement plan specific to your analytics tools. Define code snippets and exact product features needed to track data . 4) Implement Plan 5) Maintain, Review, Analyze, Refine, etc Also ...