Business Tips

You can be forgiven for thinking that with the digital revolution fingering every part of our lives, that offline marketing is dead. Old-fashioned, old-hat and passé, why on earth would you want leaflets and business cards, brochures and banners? Because they are still worthwhile offline marketing techniques that connect people with your business.  These five affordable offline marketing tips, brought to you by Colour Graphics , will make you question and reconsider your approach to marketing. Are your marketing activities hitting all the right notes?  #1 Network  The first thing that came to mind when you read the sub-heading was spending hours at a hosted session, attempting to strike up conversations with everyone in the room. And failing, miserably.  However, networking is another work for conversation and rather than attending mass networking events where everyone else seems to know each other, have a conversation with people who would be willing to buy or tria...

In the world of business, the customer is king. When it comes time to meet with clients, make sure you're prepared. By improving comfort, credibility, preparedness and first impressions, you'll have massive success with your clients. These easy-to- follow instructions will turn your office into a professional paradise for customers.  Comfort  With a few simple tricks, you can keep your customers entertained and comfortable. Customer amenities like vending machines, TVs, free water and puzzles will help you easily entertain potential clients during any downtime. When furnishing your office , spend a little extra to keep couches and chair comfortable. By paying attention to the details and tailoring your office to the needs of the customer, you're one step ahead of the competition.  Credibility  The best thing you can do for your business is to establish credibility. That means you should have third- party documentation to show off exactly why the customer should hir...