Business Tips

Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time consuming. It's hard to keep everything organized and optimized, especially if you are a solopreneur or lean startup.  Luckily there are plenty of great free or affordable programs out there that can help you improve your business performance. When used correctly these programs will save you time, money, and frustration while increasing revenue. These apps, subscriptions and software programs can be life-savers. Here are some of the most effective apps and SaaS programs to help your company: CrazyEgg Founded by SEO and digital  marketing expert Neil Patel , CrazyEgg is a nifty tool that lets you track where visitors are scrolling and interacting.  It's based on a heatmap , scroll map, and overlay report insights. Combined with other analytics tools, it provides invaluable information that can help optimize your website and improve conversi...

Sales from Ecommerce websites now total in the hundreds of billions of dollars range, and it's only growing each year. Websites like Amazon, eBay, Alibaba, and Etsy have made it necessary for all ecommerce stores to step up their game in every possible area. That includes improving your ecommerce company's search engine optimization (SEO).  Ecommerce SEO  is essential because there is growing competition from around the world for every product and industry. If customers can't find your products and ecommerce store on major search engines like Google, then you'll be leaving a lot of money on the table. Improving your SEO could be the difference maker between a successful ecommerce business and being out of business. Here are some SEO strategies to boost your ecommerce store: Need For Speed Attention span and patience are at an all-time low, so your pages and images need to load fast. Visitors (and Google) expect the pages to load within seconds or even microseconds, so i...

The idea of starting your own business can really be etched in your mind. It could be that it is something you always planned on doing at some point. Maybe you love the idea of working for yourself, creating your own destiny and striking that work and home life just right. But often it isn't just about taking that leap of faith and starting a business, you at first need the idea of what you want to do. For many it might be that the idea just comes to them. Something completely different, a gap in the market that you have spotted or simply something you feel passionate about. Or it could be that you utilize the skills and qualifications you already have and go it alone instead of working for someone. It is an exciting prospect, and one many people embrace, but it can also be extremely difficult and with the pressure of many start up businesses failing in those crucial first few years, you may be wondering if you are cut out for it. I wanted to share with you a check list of all the ...

Even if your marketing department doesn’t have a strict content marketing strategy, you’ve probably at least dabbled in it to gain some exposure. What content marketing actually is will differ depending on what kind of resources are at your disposal — but for most businesses, it means writing newsletters and blog posts, recording video content, and maybe even putting together a podcast.  By engaging your target audience online through your own content, you can gain trust and recognition while bonding with potential or current clients. Informative content that is useful for your particular audience is the best way to catch and maintain online attention and obtain results. Here are a few secrets to ensuring your content marketing is living up to its potential.  Be Yourself  Your authenticity is the best way to keep your audience engaged. Social media platforms have led the public to feel they have a right to know the ins and outs of how businesses operate. By giving your o...

Being an influencer on social media platforms like Instagram , YouTube, Twitter, Facebook, and LinkedIn isn't easy. It takes years of learning the social platform(s), producing valuable content that stands out, promoting yourself to a larger audience, and interacting with your followers. Even when you have achieved influencer status, it can be very difficult to keep that influencer status while staying profitable over multiple years. So much changes on a yearly, monthly, or even weekly basis on social media and Google so you have to stay on top of your game. Here are 3 mistakes that I want you to avoid making so you can continue to thrive as a social media influencer making the big bucks long term.  1) Taking Social Influencer Status For Granted The biggest mistake I've ever made as an influencer was taking my social platforms and influencer status for granted. When you diversify your focus too much, stop grinding daily, become too busy to reply to your followers, and don't...

How social media is pushing fashion Gone are the days of spoon-fed fashion from the powers that be behind the catwalks and glossies. Now, the world of fashion is free and larger than it has ever been, thanks to social media. With Instagram influencers in every fashion type, there's no limit to the amount of fashion inspiration available to us.  How has the rise of social media changed fashion? And is the fashion world embracing it to its fullest potential?  A Fresh Audience  Fashion changes faster than magazines hit the shelves nowadays. It’s all about social media — what products are online retailers pushing this season? What dresses are all your friends wearing in their latest tagged photos? And, what’re the bloggers and influencers on your news feed into this month?  As they view tradition advertising as having a ulterior motive, millennials tend to steer clear of it. In the world of fashion, this means that magazines and advertising campaigns don’t have the inf...