It's important to understand that all of us are living in an era where online media and the internet have taken over most forms of our international and local businesses, trade, and the economy. With talks about 5G wireless communication around the corner and new technologies emerging almost on a daily basis, we find ourselves surrounded by various brands and business that are readily offering their products and services to targeted audiences across the globe in a much more effective and efficient manner than ever before. To get you to understand the impact of the internet and how digital marketing is shaping the world around us, here are some quick facts:
• Nearly 5 million Terabytes of data was circulated online way back in 2010, which is crazy considering that 1 terabyte is equal to 1,024 Gigabytes.
• By September 2014 there were more than a billion websites on the internet.
• Out of a population of 7.5 billion people on the planet, about 3.5 billion of them are already online.
• Roundabout 250 million emails are sent each day, that is a quarter billion emails in every 24 hours.
• More than 1.5 billion applications are available for both Android and Apple smartphone users.
And we can go all day long but the facts wouldn’t stop, but then again what we are here to discuss is about online marketing, e-marketing, and internet marketing which is commonly referred to as digital marketing to sum it all up in a nutshell. When we talk about digital marketing it refers to all the various products and services that are being marketed online utilizing digital technologies in coherence with the internet. Digital marketing can entail:
• Affiliate Marketing
• Content Marketing
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Smartphone Advertisements
• Social Media Marketing
• Television / Radio Advertising
Why Digital Marketing?
It should be evident now that if you are a local business person and want to accomplish exposure for your brands and offered services, then the internet is in fact very much the key that unlocks the true potential for your establishment. There are various benefits that you can attain by using digital online mediums to promote your offered products and services, such as:
• Attracting the attention of the targeted audience and possible new prospects on a much larger scale.
• Managing your operations and daily tasks in a much more time efficient manner.
• Able to deliver cost-effective services and cut down on your expenses in the longer run.
• Enabling your staff to provide 24/7 customer service for your clientele.
• Acquire data and access valuable information in much quick and easy way.
• Deploy new technologies to support your establishment and try out innovative solutions.
• Bring about a change in the ecosystem and able to attain prominence through sheer brilliance.
However even with all of this, many still consider the notion as to why they should opt for digital marketing when their old day plans and schemes seem to be working fine. This is where we prove them wrong and empower them to see the big picture even if it is for much smaller projects.
The Potential & Scope of Digital Marketing
As an entrepreneur, you need to realize that with technology you need to stay relevant and up to date with your surroundings and as the showman running a business it is an absolute must at all cost. Nearly the majority of mobile phone or smartphone users nowadays consider opening their emails through their personal devices and by 2017 this percentage has increased by 80% within a period of 6 months. The average yield of email marketing is calculated at $44.25 and the estimated ROI (return on investment) is measured at 122% which is simply fabulous. As of 2018, there are 2.23 billion active users on Facebook every month. Nearly 47% of all Americans claim that Facebook plays a huge impact on their buying decision. Blogs, on the other hand, have been 63% more influential than the newspaper when it comes to making purchasing decisions.
Surprisingly when you include an interesting video on your page, the conversion ratio increases by 86% and video posts receive 267% more likes than any other types of posts. In the US alone there are 173 million US consumers that have a smartphone and 88% of all mobile searches made these days are related to local businesses. With such staggering figures and such a potentially lucrative market waiting for you on the virtual realm, there is really no reason as to why you should not consider digital marketing, e-marketing, online marketing, or internet marketing for your brands and businesses. There is not a more clear-cut way to tell you that the internet is the multiplier your business needs right now and getting it right can make all the difference for you and your business in the near future.
What Lies In The Future?
We hope that this post was able to offer you some great insights and a much deeper understanding of how the internet has shaped the corporate sector and the entire ecosystem of businesses and trades across the planet. As an enthusiast of technology only time can tell what lies ahead of us as breakthroughs in technology these days seem quite frequent then they were observed as before. Internet of Things (IoT), Virtual Reality (VR), Augmented Reality (AR), Big Data, Blockchain Technology, Cryptocurrency, 5G Wireless Communication, and Machine Learning (AI) are all going to be big players in the world of tomorrow. As a business or an establishment, we would like you to stay ahead of the competition while always keeping yourself updated regarding new discoveries and inventions that can affect or impact your brands and business. Keep a watch out for more interesting things to come as we know that things are rapidly evolving at a never-ending speed nowadays.
I would personally like to conclude this post with a famous quote from Albert Einstein “It has become appallingly obvious that our technology has exceeded our humanity” and reflect upon it, not in a negative but a much more proactive way. This is due to the fact that our true natures reflect in ourselves when we struggle and achieve something of value and maybe technology is something that tells us who we are as a species on this blue sphere floating in a seemingly endless cosmos.
Author Biography: Jasmine Freeman is an educationist specializing in the field of services marketing and online branding. In her free time, she likes to write blogs and offer essay help for students pursuing higher education or journalism school.
I hope you enjoyed this article about how influential digital marketing is and what potential it has.
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