Business Tips

Click Here to Buy on Amazon My Simple 10 Part System Create a lucrative and versatile digital media business for only $10 with this simple 10 Part System. You will also learn how to create incredible new professional opportunities for yourself and take your career to the next level!          Starting a business is always a very challenging endeavor. You take major financial risks, remove the safety net of a steady job, open yourself up to criticism, and sacrifice your personal life… without any guarantee of success. Around half of all entrepreneurs and startups will fail and many of those that remain standing will not make much of a profit. Despite the daunting risks and odds, more people than ever before are starting their own business in hopes of escaping the 9-5 workplace. The enormous costs associated with starting a business can be a huge barrier to entry though, which prevents many from taking the plunge. If only there was a business model that was afforda...

Starting a business is usually a very costly undertaking. You commonly hear about aspiring business owners requiring a 6-7 figure franchise fee, several rounds of startup funding from venture capitalists, or at least tens of thousands of dollars in small business loans from the bank to just get a business off the ground. Not only are these costs prohibitive to most hopeful entrepreneurs, they are by no means a guarantee that you'll even actually turn a profit! You could even end up losing everything if you buy into a flawed business or fail in your own entrepreneurial exploit. Due to these serious barriers to entry and liability, taking one of these paths to owning your own business just isn't realistic for the everyday person that wants to start a company on a budget. Luckily, there are plenty of great business opportunities out there with minimal initial costs and little to no risk. I've been successful in the past, and continue to be successful, with all of the methods...

Fellow bootstrapping business professionals: Snapchat is all the rage these days. A younger generation has transitioned away from "boring" Twitter and even "old people" social media leader Facebook (now that their parents and grandparents use it daily). All of the ads on these platforms certainly haven't helped either. Snapchat on the other hand is simple, fun, less commercialized, and has far less text to get in your way. A picture is worth a thousand words after all... so a Snapchat video might be worth 10,000! And like social media platform Pinterest , it's most likely heading for a multi-billion dollar IPO this year! ( Update : It's recent IPO values the company at around a staggering $25 Billion ). That means it's here to stay so you need to stop ignoring it and get on board.  Despite the incredible business potential available on a free platform with millions of users, chances are you aren't a Snapchat marketing superstar... yet. You mos...

Search Engine Optimization ( SEO ) is one of the most critical pillars in your entire digital marketing strategy. Over three quarters of all online purchases begin with an online search, and about two thirds of those searches are on Google. While some say "SEO is dead", any online marketer or ecommerce website owner worth their salt will tell you that it's even more crucial than ever these days. This free guide will provide you with some of the basics you need to take your search engine optimization to the next level. But first watch this video on SEO sins to avoid committing, courtesy of my YouTube channel Bootstrap Business Broadcasting: So Why Is SEO So Important? There are trillions of websites out there vying for website traffic and sales. There are billions of new web pages every day. How are your websites going to stand out on Google and other huge search engines like Bing, Yahoo, Facebook, and Amazon? That's where search engine optimization comes in big.  Yes...

Digital marketing is constantly evolving and it's another big year of expansion and maturation. You need to be on top of your game if you want break away from your competitors or take your business to the next level . Evolve or dissolve! As you read this post keep in mind that my professional experiences in digital marketing are primarily in the retail, food, health, fitness, automotive, and publishing industries... so my perspectives and priorities might be different than yours. These are 5 areas I'm focusing on this year: 1. Digital Marketing Expansion & Integration Businesses of all kinds have been shifting to digital marketing in droves because it's affordable, flexible, and measurable. Overall advertising budgets will continue to shift towards digital marketing from traditional television, radio, and printed publications. The smarter traditional media should already be integrating their advertising efforts with their digital campaigns. Every print ad should inclu...

While the majority of business leaders and marketers are well versed by now in social media marketing , not everyone is on board yet. There are still a lot of companies, C-Suite level executives, and "old school" workers that aren't aware of what social media marketing platforms really offer. Or their knowledge and experience may be stuck 5-10 years in the past when Facebook, Twitter, YouTube , and LinkedIn were the only real players and things were much different! Most business professionals know the benefits of social media marketing, but below I've written a simplified outline on the various social media platforms that are reshaping the world of business today. You'll also find many links to more detailed and advanced articles I've written on individual platforms, strategies, and case studies. Facebook: Facebook, founded in 2004 by Mark Zuckerberg and publicly held, is the largest social network with about 2 Billion users worldwide. Over the past 5 years Fa...

Digital marketing is a complex and dynamic field. There are so many facets of digital marketing including email marketing, social media, website design, mobile applications, content marketing, search engine optimization, analytics, digital kiosks, paid advertising / PPC, management, ecommerce, and much more that make it difficult to stay on top of. Here are 10 areas of focus to keep in mind when planning and executing your digital marketing strategy: 1. Digital Marketing Mainstream Expansion & Integration  Businesses of all kinds have been shifting to digital marketing in droves because it's affordable, flexible, and measurable. Overall advertising budgets will continue to shift towards digital marketing from traditional television, radio, and printed publications. The smarter traditional media should already be integrating their advertising efforts with their digital campaigns. Every print ad should include their website, social media icons, hashtag, email newsletter...