Business Tips

It's important to understand that all of us are living in an era where online media and the internet have taken over most forms of our international and local businesses, trade, and the economy. With talks about 5G wireless communication around the corner and new technologies emerging almost on a daily basis, we find ourselves surrounded by various brands and business that are readily offering their products and services to targeted audiences across the globe in a much more effective and efficient manner than ever before. To get you to understand the impact of the internet and how digital marketing is shaping the world around us, here are some quick facts:  • Nearly 5 million Terabytes of data was circulated online way back in 2010, which is crazy considering that 1 terabyte is equal to 1,024 Gigabytes.  • By September 2014 there were more than a billion websites on the internet.  • Out of a population of 7.5 billion people on the planet, about 3.5 billion ...

Web development, despite being a professional field, is something which a lot of businesses take on by themselves. Whether in an attempt to save some money or to maintain creative control over their online presence, this sort of work can be an incredibly challenging task to take on. Website builders like Wix and Squarespace have made parts of it easier, but still show a huge amount of lacking when it comes to others, and this makes it hard to know if they are the right direction for your company. To take this question out of your hands, this post will be exploring a web design route which can be used by anyone; big businesses or small-time hobbyists. The Research  Before you can start a project like this, it’s essential that some solid research is completed, as this will help you at each of the further stages in your website build. A lot of companies leave this part of the job undone, making it impossible to create something which will cover all of the bases. To begin your researc...

You are eager to crack into the business market and start taking on the competition. There’s just one slight problem. The competition has been playing this game for a lot longer than you. They have a bigger budget which means they’ll have a bigger budget for promotion than you. The basic conundrum can be explained like: how do you make sure people see you on the stage when someone else is in control of the spotlight ?  Well, you need to make sure that you are savvy with your digital promotion . You need to look for nontraditional ways to get the services you need at a lower cost than what the larger marketing agencies will charge. There are a few options here that could help you a great deal so let’s look at some of the possibilities.  Freelancers   Forget about hiring a digital marketing agency . Instead, make sure that you use a freelancer. By using a freelancer, you will immediately cut the cost because these guys are independent. Ultimately this means that all th...

Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time consuming. It's hard to keep everything organized and optimized, especially if you are a solopreneur or lean startup.  Luckily there are plenty of great free or affordable programs out there that can help you improve your business performance. When used correctly these programs will save you time, money, and frustration while increasing revenue. These apps, subscriptions and software programs can be life-savers. Here are some of the most effective apps and SaaS programs to help your company: CrazyEgg Founded by SEO and digital  marketing expert Neil Patel , CrazyEgg is a nifty tool that lets you track where visitors are scrolling and interacting.  It's based on a heatmap , scroll map, and overlay report insights. Combined with other analytics tools, it provides invaluable information that can help optimize your website and improve conversi...

Sales from Ecommerce websites now total in the hundreds of billions of dollars range, and it's only growing each year. Websites like Amazon, eBay, Alibaba, and Etsy have made it necessary for all ecommerce stores to step up their game in every possible area. That includes improving your ecommerce company's search engine optimization (SEO).  Ecommerce SEO  is essential because there is growing competition from around the world for every product and industry. If customers can't find your products and ecommerce store on major search engines like Google, then you'll be leaving a lot of money on the table. Improving your SEO could be the difference maker between a successful ecommerce business and being out of business. Here are some SEO strategies to boost your ecommerce store: Need For Speed Attention span and patience are at an all-time low, so your pages and images need to load fast. Visitors (and Google) expect the pages to load within seconds or even microseconds, so i...

The idea of starting your own business can really be etched in your mind. It could be that it is something you always planned on doing at some point. Maybe you love the idea of working for yourself, creating your own destiny and striking that work and home life just right. But often it isn't just about taking that leap of faith and starting a business, you at first need the idea of what you want to do. For many it might be that the idea just comes to them. Something completely different, a gap in the market that you have spotted or simply something you feel passionate about. Or it could be that you utilize the skills and qualifications you already have and go it alone instead of working for someone. It is an exciting prospect, and one many people embrace, but it can also be extremely difficult and with the pressure of many start up businesses failing in those crucial first few years, you may be wondering if you are cut out for it. I wanted to share with you a check list of all the ...